My Takeaways from Adobe Summit 2022
I've been attending Adobe Summit every year for years and it never fails to disappoint. This year was no exception. Whether your cup of tea is shorter 30-minute sessions or longer 2-hour training workshop-style immersion sessions (my personal favorites) or the not-to-be-missed Summit Sneaks (cutting-edge innovations) hosted this year by the entertaining Kristen Bell, there's something for everyone. In the following paragraphs I'll highlight the key takeaways I came away with and point you to some of the must-watch sessions. Adobe Experience Platform (AEP) is clearly the future and was at the center of a bulk of the sessions. AEP is much more than the Real-Time Customer Data Platform (RT-CDP) you see in the typical sandbox. This is where most of Adobe's next-generation products are being incubated. Although the CDP is foundational, several products sit atop the CDP and leverage it's near-real-time 360 view of the customer to deliver their magic. Customer Journey...