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My Takeaways from Adobe Summit 2022

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  I've been attending Adobe Summit every year for years and it never fails to disappoint. This year was no exception. Whether your cup of tea is shorter 30-minute sessions or longer 2-hour training workshop-style immersion sessions (my personal favorites) or the not-to-be-missed Summit Sneaks  (cutting-edge innovations) hosted this year by the entertaining Kristen Bell, there's something for everyone. In the following paragraphs I'll highlight the key takeaways I came away with and point you to some of the must-watch sessions. Adobe Experience Platform (AEP) is clearly the future and was at the center of a bulk of the sessions. AEP is much more than the Real-Time Customer Data Platform (RT-CDP) you see in the typical sandbox. This is where most of Adobe's next-generation products are being incubated. Although the CDP is foundational, several products sit atop the CDP and leverage it's near-real-time 360 view of the customer to deliver their magic. Customer Journey